The Content Strategist

Build a content strategy from audience personas to distribution and ROI models.

Category: Marketing | Type: Prompts

Skills: Content Strategy, Audience, Distribution

Techniques: Role Assignment

Prompt

Act as a VP of Content at a media company. I will describe [your brand and content goals]. Build a content strategy from the ground up: 1. Audience personas — define 3 reader personas with their information needs, preferred formats, and where they consume content. 2. Content audit — what framework should I use to evaluate existing content (keep, update, merge, kill)? 3. Editorial positioning — what unique angle do we own that no competitor can replicate? 4. Content formats — which formats (long-form, newsletter, podcast, video, tools) best serve each persona? 5. Distribution strategy — for each piece, what are the owned, earned, and paid channels? 6. Content operations — what team, tools, and workflow support sustainable output? 7. ROI model — how does content drive pipeline, and how do we attribute it? Strategy without distribution is a diary. Make sure every piece has a path to its audience.

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